UK ARMED FORCES CHIEFS CLAIM GREAT ADVERTISING
November 23, 2009
UK officials say filming crazy 'Top Gear' segments is an efficient way of promoting the armed forces in primetime.
Whether it is trying to blast a Lotus sports car off the road with an Apache helicopter or using an RAF Typhoon to race the world's fastest road car, no series of 'Top Gear' would be complete without some sort of high-octane cameo from Britain's armed forces.
Britain's defence chiefs are more than aware of the BBC show's potential as a recruiting sergeant at a time when new recruits are very much in demand. Which might explain why the Ministry of Defence is so keen to help out on the show
The sheer scale of the Ministry of Defence co-operation with 'Top Gear' was revealed in response to a Freedom of Information request from the Press Association that showed military personnel have been involved in filming the equivalent of 141-man days while civilian officials spent 48 days working on items for the programme.
Defence officials did not say how much money the stunts with 'Top Gear' cost taxpayers and have insisted that they took place within set training days at no extra expense.
Over the past five years equipment worth billions has been used in a series of major set-pieces which have usually involved soldiers firing at or racing against fast cars driven by the show's figurehead, Jeremy Clarkson.
MoD officials quickly defended their involvement in the show which, they said, was a valuable way to raise public awareness of what the armed forces do
But the revelations come at a time when service personnel are becoming increasingly critical aboutv what they believe is a lack of critical equipment on the front line in Afghanistan.
Matthew Elliott, chief executive of the TaxPayers' Alliance, questioned whether the 'Top Gear' appearances were a valuable use of the armed forces' time.
"Given how overstretched the army's resources are, you have to wonder if this is the best use of time, troops and equipment," he said. "These filming sessions may only cost the same as any other training exercise but filming 'Top Gear' is hardly the same standard of training as the troops normally pursue.
"Chasing Jeremy Clarkson round in a tank may be good fun but it's hardly the top priority for military resources."
RESOURCES NO DIVERTED
Last week there was widespread anger after the revelation, through another Freedom of Information request, that showed that civil servants at the MoD were paid the equivalent of about R550-million in bonuses during the first seven months of the financial year.
Keen to avoid similar criticism, an MoD spokesman insisted that "in no circumstances" were resources diverted from operations for the events.
"The filming used scheduled training hours and resources that would have been consumed irrespective of the BBC filming or not and were therefore used at no additional cost to the MoD," he said.
"Having these events appear on one of the most popular TV programmes in the UK was an excellent opportunity to raise public awareness of the armed forces and enable greater understanding and support for our sailors, soldiers and air crews."
Officials insist that involving the army in such a prime-time show was actually a very efficient way of advertising the armed forces compared to a standard TV commercial which would as much as R625 000 for 30 seconds.
MUCH AMUSEMENT
'Top Gear's' most prominent presenter Clarkson is a staunch supporter of the armed forces and became a founding patron of the 'Help for Heroes' charity alongside his wife Francie and General Sir Richard Dannatt.
The revelation of how many military man hours have gone in to 'Top Gear' was causing much amusement among personnel on the Army Rumour Service web forum. One soldier joked: "It's good PR for the army but a pity they can't use real bullets against Clarkson and Co."
'Top Gear' war games over the years:
The armed forces' 'Top Gear' debut began in 2004 with Clarkson racing a Lotus Exige against an Apache helicopter. The idea was to see if the Lotus could do a lap of the 'Top Gear' test track before the Apache's sophisticated missile radar locked on to it. The Lotus did manage to outrun the helicopter although the pilot later admitted that in real life he would have simply switched to the Apache's cannon and cut the car in half.
With a top speed of 253mph, the Bugatti Veyron is the world's fastest road car. So Richard Hammond decided to race the RAF's newest fighter jet, the Typhoon, in a two-mile drag race. The Typhoon won.
Unable to decide between a Porsche and a Mercedes, in 2005, Clarkson decided to enlist the help of the Irish Guards. He drove through an abandoned village, they shot at him (with blanks), and whichever car got him through the village with the fewest confirmed hits would win.
Clarkson was hit six times in the Porsche and 13 times in the Mercedes. - The Independent, London
Do you think Clarkson and Co should be able to call in the army when the show needs help? Let's have your Readers' Comments in the box below...
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MOTORING CIRCUS: BBC Top Gear presenters (from left) Jeremy Clarkson, James May and Richard Hammond rumble across London's Tower Bridge on a tank to launch the third edition of their MPH world tour in 2008. |
UK officials say filming crazy 'Top Gear' segments is an efficient way of promoting the armed forces in primetime.
Whether it is trying to blast a Lotus sports car off the road with an Apache helicopter or using an RAF Typhoon to race the world's fastest road car, no series of 'Top Gear' would be complete without some sort of high-octane cameo from Britain's armed forces.
Britain's defence chiefs are more than aware of the BBC show's potential as a recruiting sergeant at a time when new recruits are very much in demand. Which might explain why the Ministry of Defence is so keen to help out on the show
When this TV show needs help, it calls in the British armed forces
.The sheer scale of the Ministry of Defence co-operation with 'Top Gear' was revealed in response to a Freedom of Information request from the Press Association that showed military personnel have been involved in filming the equivalent of 141-man days while civilian officials spent 48 days working on items for the programme.
Defence officials did not say how much money the stunts with 'Top Gear' cost taxpayers and have insisted that they took place within set training days at no extra expense.
Over the past five years equipment worth billions has been used in a series of major set-pieces which have usually involved soldiers firing at or racing against fast cars driven by the show's figurehead, Jeremy Clarkson.
MoD officials quickly defended their involvement in the show which, they said, was a valuable way to raise public awareness of what the armed forces do
Defence chiefs see ''Top Gear'' as a great recruiting tool
. But the revelations come at a time when service personnel are becoming increasingly critical aboutv what they believe is a lack of critical equipment on the front line in Afghanistan.
Matthew Elliott, chief executive of the TaxPayers' Alliance, questioned whether the 'Top Gear' appearances were a valuable use of the armed forces' time.
"Given how overstretched the army's resources are, you have to wonder if this is the best use of time, troops and equipment," he said. "These filming sessions may only cost the same as any other training exercise but filming 'Top Gear' is hardly the same standard of training as the troops normally pursue.
"Chasing Jeremy Clarkson round in a tank may be good fun but it's hardly the top priority for military resources."
RESOURCES NO DIVERTED
Last week there was widespread anger after the revelation, through another Freedom of Information request, that showed that civil servants at the MoD were paid the equivalent of about R550-million in bonuses during the first seven months of the financial year.
Keen to avoid similar criticism, an MoD spokesman insisted that "in no circumstances" were resources diverted from operations for the events.
"The filming used scheduled training hours and resources that would have been consumed irrespective of the BBC filming or not and were therefore used at no additional cost to the MoD," he said.
"Having these events appear on one of the most popular TV programmes in the UK was an excellent opportunity to raise public awareness of the armed forces and enable greater understanding and support for our sailors, soldiers and air crews."
Officials insist that involving the army in such a prime-time show was actually a very efficient way of advertising the armed forces compared to a standard TV commercial which would as much as R625 000 for 30 seconds.
MUCH AMUSEMENT
'Top Gear's' most prominent presenter Clarkson is a staunch supporter of the armed forces and became a founding patron of the 'Help for Heroes' charity alongside his wife Francie and General Sir Richard Dannatt.
The revelation of how many military man hours have gone in to 'Top Gear' was causing much amusement among personnel on the Army Rumour Service web forum. One soldier joked: "It's good PR for the army but a pity they can't use real bullets against Clarkson and Co."
'Top Gear' war games over the years:
The armed forces' 'Top Gear' debut began in 2004 with Clarkson racing a Lotus Exige against an Apache helicopter. The idea was to see if the Lotus could do a lap of the 'Top Gear' test track before the Apache's sophisticated missile radar locked on to it. The Lotus did manage to outrun the helicopter although the pilot later admitted that in real life he would have simply switched to the Apache's cannon and cut the car in half.
With a top speed of 253mph, the Bugatti Veyron is the world's fastest road car. So Richard Hammond decided to race the RAF's newest fighter jet, the Typhoon, in a two-mile drag race. The Typhoon won.
Unable to decide between a Porsche and a Mercedes, in 2005, Clarkson decided to enlist the help of the Irish Guards. He drove through an abandoned village, they shot at him (with blanks), and whichever car got him through the village with the fewest confirmed hits would win.
Clarkson was hit six times in the Porsche and 13 times in the Mercedes. - The Independent, London
Do you think Clarkson and Co should be able to call in the army when the show needs help? Let's have your Readers' Comments in the box below...
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Showing page 1 of 2 comment pages, 11 total comments
40 Weeks ago Ford wrote :
Clarkson also took part in a Royal Marines amphibious landing using a Ford Fiesta. Top Gear IS loads of entertainment BUT I don't always like it when that "fun" involves intentionally damaging or destroying cars. Clarkson & Co do little to downplay their Hooray Henry image when they go & bang up a bunch of new econoboxes playing "soccer", or drive the Fiesta mentioned above through the surf.
Would YOU want to buy that Fiesta at a second-hand lot without knowing it had been half-submerged in the sea?? Similarly, what's funny about dropping a dumpster on a Maserati BiTurbo, a grand piano on a Morris Marina, taking a baseball bat to a brand-new Perodua Kelita outside the dealership, etc - all because Clarkson doesn't like them. The challenges are mostly kewl - and prove that the show doesn't have to devolve into a demolition derby to entertain.
40 Weeks ago Clayton wrote :
The world's fastest road car is not the Bugatti Veyron but the 2009 Ultimate Aero which has 1287 horsepower and a top speed of 270mph (43km/h)!
40 Weeks ago BLM Durban, South Africa wrote :
Definitely. Even though they might not be performing military regulation training exercises, it is great advertising exposure for the Armed Forces... on a prime-time show that is more likely to reach audiences who could benefit from employment in these troubled economic times and to serve their country on the front line. I believe it also boosts morale within the forces in being affiliated with the No.1 motoring show in the UK and across most of the world. Boosting morale and placing the unemployed in a job to serve their country is far more beneficial than being concerned about whether they are conducting proper training exercises for a few days when these men already have years of instinctive training behind them. A few hours of 'fun' to make the world seem a brighter place is most definitely well worth it. Go Top Gear... and Go British armed forces!!!
40 Weeks ago Anonymous wrote :
Apart from the high entertainment value that this brings, I believe this is certainly good training value! This is the new world, conventional warfare went out a long time ago, who's to say that an enemy will not try and attack you with a Range Rover. The British armed forces are predominantly volunteer army, thus recruitment of any form is vital to keep staff up. The US also spends an inordinate amount of money on recruitment drives to get people. And anyway, I would rather be recruited by watching Top Gear than by some government ad showing the multiple ways of dying.
40 Weeks ago Rod wrote :
I love Top Gear and all their stunts. The UK has become such a nanny PC state that anything that anyone does is going be viewed by some stupid politician as offensive, expensive or unnecessary. I say, keep it going!
40 Weeks ago Moaning mini\'s wrote :
I think some people are not happy unless they are complaining about something. The Top Gear antics with the military provide the military with an unusual opportunity for training. Their "target" or objective is not designed by a military person and hence their standard tactics may not be relevant. These challenges, as silly and entertaining as they may be, do give the military a different form of practice. As a spin-off, the public gets entertainment.
40 Weeks ago Anonymous wrote :
I've stopped watching this show for quite some time now. It's getting ridiculous now.
40 Weeks ago Stig_Tamer wrote :
First, Top Gear is a brilliant show. Second, I can't believe that people are moaning that Top Gear does not have the same training standards as the training grounds for the troops. Honestly, the most soldiers I've seen on the show at any given time was 10-15. Correct me if I'm wrong but I think the British forces, as stretched and desperate for new recruits as they are, have quite a few more people in it than 10-15. So, to the complainers, do something about the big problems in the world. You can then concentrate on TV shows and things that get your knickers in a knot. "On that bombshell.."
40 Weeks ago JOHANK wrote :
It's great for the armed forces and a helluva good show.
40 Weeks ago Anonymous wrote :
Top Gear rocks. I say do whatever is takes to keep the entertainment coming.
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